Infographics: How Site Colors Affect Purchases?

Written by in Inspirations on August 4, 2012  |  1 Comment


For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture. To learn more about color psychology and how it influences purchases, see infographic below from KISSmetrics.

Click on the image below to see a larger view:


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One Comment on "Infographics: How Site Colors Affect Purchases?"

  1. Neeraj May 25, 2013 at 10:57 am · Reply

    Very informative article. I am using blue colour scheme on an Astrology site. Hope, it will build trust.

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